THE CLIENT
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Circlelet is a property management company that specialised in in the R2R business and HMO.
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Client Goals:
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1. Increase the amount of rent's requests.
2. Filter the audience to maximise the results.
THE RESULTS
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We collected all the data to segment the perfect audience.
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Then, we analysed how they reacted on the first month and we optimised the second month.
By the third month of promotion we've already tripled their requests number, just on Facebook.
THE STRATEGY
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Firstly, our social media team created a campaign strategy to efficiently use their budget.
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Then, we align all the media to ensure the quality was high and we created the copy.
The next step was to identify the audience and organise a funnel strategy to target them!
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